Client Branding
Hounds of Eden
For this project, the client asked Lauren to create a brand identity that would be minimalistic and modern, with some way to include a geometric pattern. The client asked for a dog to be included in the design as their business is a dog grooming service.
Lauren aimed to create a balance between professionalism and playfulness in her design. The dark blue colour palette and sans serif typeface for the business name, "Eden," convey a sense of luxury and sophistication. Meanwhile, the stylised dog silhouette add a touch of whimsy. The overall design reflects the unique blend of care and pampering that "Eden Dog Grooming and Spa" offers its furry clients.
LJS Electronics
Lauren was presented with an exciting opportunity to design a distinctive logo and sleek business cards for an entrepreneur entering the electrical services industry. Drawing inspiration from electrical symbols, she cleverly integrated the initials of the client’s name into the logo, transforming each letter into a corresponding symbol.
This creative approach not only captures the essence of the industry but also ensures a unique and memorable brand identity. The result is a cohesive, modern design that reflects both professionalism and technical expertise, perfectly tailored to the client’s vision.
